Penwizard | Madhu Sharma

The Physical touch
Less is More
Mobile without compromise
One design, many possibilities

The Physical touch

Making products irresistable

With books increasingly becoming a digital product, I really wanted to emphasize the physical beauty that only real books can provide.
All the book images were carefully design to emphasize their physical quality. On many pages, the books were shown large and opened to convey their physical aspect.

Models were also used shown holding the books to emphasize the touch quality.

All the buttons were also given a strong physical look to carry on this design.

The result is a site where you can help but wish you had a physical copy to hold in your hands.

Less is More

The pages gives information at a glance, reducing customer friction

A lot of book websites tend to bombard customers with information such as blurb, reviews, delivery information and specs.

For this website, I wanted the experience to be clean and simple. The front product page has been stripped down and conveys all the key information with succulent quotes and icons. Customers can then either purchase the product or access sub pages that provide more detailed information.

The result is a friction-less experience which keeps customer attention focused on the all important purchase button.

Mobile without compromise

Works on every device - No compromise in user experience

This gorgeously clean design works across all devices and focuses on presenting products with an irresistible appeal.

Most mobile websites tend to be boring, stripped down versions of their desktop counterparts. For this website, I wanted to create a rich mobile experience to be like an app.
The result is a beautiful mobile experience that is just as engaging and enjoyable as the desktop version.

One design, many possibilities

The basic design is flexible enough to work for many different brands.
All these various changes are achieved through just CSS. The HTML remains the same through out.

As with the main site, these designs work across all devices.