The Human Touch
The Complex technology of Elite Energy Solar Panels is made accessible through a beautiful magazine layout
A magazine style is used to make complicated figures inviting to read.
Solar Panels offer a number of short and longer term benefits, which are actual quite hard to explain. A magazine style has been used to divide the information up into easy to understand bite sized chucks.
All the benefits are continually related to tangible objects which gives them greater impact.
Human faces created engagement. This site brings real stories to add impact to the benefits of Elite Energy's services.
Electricity can be quite a mechanical and impersonal subject. For this site, I made good use of human faces to make the subject more inviting. Real case studies are used allowing potential customers to relate to the benefits of Elite Energy's services.
The interface makes careful use of light and shadow to have an irresistible 'touchable' quality.
In the design of the interface I have paid careful attention to the use of light and shadow to create a soft looking 3D interface.
This gives the whole site an irresistible 'touchable' quality.
The interface is wholly rendered with CSS. This makes it easy to update the colour and also enhances load time performance as the site does not have to load large image files.
