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A combination of eye catching design and streamlined interface helped to turbo charge the sales of the World Ju-Jitsu Federation
An all new turbo-charged dynamic look
The original WJJF website was quite traditional and formal and its use of imagery. This did little to attract the attention of young people which make up the larger market of the target audience.
I overcame this problem by drawing on the worlds of films and video games to create a dynamic and eye-catching looking.
The new design resulted in an increase of enquiries from children. However, the number of adults applying also increased, which is proof of the design's universal appeal.
The website includes a fully automated e-commerce platform with video clips for added impact.
Using the power of Drupal, this website came with a fully automated e-ecommerce system.
The website automatically collects payments, sends out invoices and even produces the mailing labels. Site administrators are automatically emailed each time an order is placed allowing them to send out products instantly.
Customers can login into their account to track orders and retrieve invoices for their records. They can also get instant access to the most popular customer questions, which saves them the trouble of having to contact WJJF staff.
Video clips are used to showcase the training DVDs. This resulted in a sales increase of 300%!
WJJF offers a range of training DVDs that allow budding ju-jitsu students to train at home.
Video clips are used to showcase the benefits of these DVDs.
Most online vide clips only have 2 seconds to catch the audiences attention. Hence, I took care to produce eye catching smoke graphics and make use of a pumping sound track that will panel-pane pane-entity-view pane-node body visitors from the moment the video starts to play. It's no wonder that these clips caused sales to increase by a massive 300% each month!
